Strong copywriting is a must-have foundation for success for any business or organization. It tells your target audience who you are, why they should trust you, and why you and your business or service is uniquely positioned to solve their problems (without being sleazy, using fear-based tactics, or selling too aggressively). Good copy is persuasive, effective, engaging, and most of all - relatable.
Sample 1 - Weekend Reader Subscriber Email - National Women’s Health Network (NWHN)
The NWHN is a women’s health nonprofit organization that aims to give women a voice in health care by providing accurate, science-based consumer health education, being an FDA watchdog, and advocating for equitable women’s health policies at the federal level. The purpose of this email series is to keep the NWHN’s email subscribers informed about important org updates, health news within the NWHN’s focused policy pillars (aging women’s health, sex & reproductive health, maternal health) and other important women’s health news.
Sample 2 - How to Vote 101 - National Women’s Health Network (NWHN) Landing Page
The NWHN is a women’s health nonprofit organization that aims to give women a voice in health care by providing accurate, science-based consumer health education, being an FDA watchdog, and advocating for equitable women’s health policies at the federal level. This landing page is part of the NWHN’s Get Out the Vote Campaign, #4Her2024. The purpose of this page is to provide a voting hub with free resources for folks who may want to vote, but don’t know how or who might have complex voting scenarios and need help.